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Inspired by Prime Minister Narendra Modi’s ‘Make In India’ initiative, two youths from Thane city have launched, India’s first e-commerce website which will exclusively sell products that are made in India.

Thane-based entrepreneurs Chetan Rane and Aniket Suryarao, who are also MBA students of KJ Somaiya College, operate the e-commerce portal from their home.

Speaking to, Rane said, “Two years ago, when my friend Aniket and I started our research to procure and sell Diwali lanterns and lightings, we realised that most of the available products were ‘Made in China’. We also realised that many Indian products were not getting a platform. Last year, when PM Modi launched the ‘Make in India’ initiative to boost manufacturing in the country, we were simply impressed. Driven by his vision, we decided to launch a platform to sell and promote products made by Indian manufacturers. We have launched this portal to promote products that are manufactured in our country.”


“We want to bring all Indian brands under one roof and market them. But since we have financial constraints, initially, our focus is on categories like home decor, apparel, home appliances, handmade goods and artwork. Later, we will also add electronic items, books, software and other categories,” Rane said before adding that the duo has made an initial investment of Rs 3 lakhs and is seeking funding to expand their business.

Sharing his experience of starting the new venture, Rane said, “To our surprise, we got several orders in the testing phase. The first mail, “New Order Received” boosted our morale. Though this journey is not going to be easy as the e-commerce sector is already flooded with a number of players, there is still a huge scope for ethnic products and conceptual e-commerce.”

Interestingly, this is not 26-year-old Rane and Suryarao’s first such venture. Last year, they started, an online portal exclusively selling fireworks. Throughout the year, the company offers a wide range of products such as garlands and sparklers, flower pots, multishot rockets and fancy firecrackers from brands such as Cock Brand Fireworks, Coronation Fireworks, Sony Fireworks and Standard Fireworks.

In coming months, also plans to expand their team. Rane said, “Currently, there are five people in the team with 11 interns. We are planning to have more people on board for operations and business development.”

Pratik Mukane

Pratik Mukane

Pratik Mukane, a multimedia journalist based in Mumbai, the financial capital of India. He has been in the field of journalism since 2009. He writes on Politics, Current affairs, Social issues and Technology. He has worked with The Free Press Journal, The Sunday Indian, Yuva and Lokmat and


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